1. What does Avicenna Surgery Center do? What’s your mission/purpose? *

2. How are sales/business/your reputation? And where do you want it to be? *

3. What are your business goals in 5-10 years out? *

4. What are the strengths and weaknesses of the brand? *

5. What about your brand are you not happy with? And/or what are the things that your current web development team didn't do that you wanted them to do? *

6. Can you describe your target demographic specifically in age and race? Apart from this demographic, what would you like to see more of? *

7. What do you want to communicate with this company? *

8. Who is your competition? *

9. How are you different from your key competitors? *

10. What are your social media handles? Facebook, Instagram, Twitter, etc. *

11. How do clients / patients find out about you and your services? How do they schedule appointments (call, website, in person) ? *

12. Is there existing advertising/marketing/public relations? If so, can you send us some links/articles/your PR Firm? *

13. Any connections, Investors, or People in the industry that will be assisting you in this project? *

14. What is the size of your company? How many employees? *

1-10 Employees

15-25 Employees

40-100 Employees

Over 150 Employees, multiple locations.

15. What are your annual sales/revenue? *

Non-Profit

$50,000-$100,000

$250,000-$500,000

$1M-$3M

$3M+++

BRAND ID

1. What brand logos, websites, fonts, and color schemes do you like? Any inspiration or references that we can look at? *

2. What deliverables do you already have? What research have you already done? *

3. What are your needs? (Check all that apply) *

a. Logo

b. Typography

c. Website

d. Business Cards

e. Packaging/hangtag design

f. Stationary/letterheads

g. Photography/video production

h. Content Creation for Social Media

i. Business Development

j. Marketing/PR

BUDGET & TIME

1. How much did you spend on your current branding? *

2. What is your current budget for your rebrand? *

3. What’s the timeline look like? (i.e. When do you need this by?) *

AVICENNA SURGERY CENTER

EXISTING BUSINESS RE-BRAND